A snippet is a small piece of information which Google shows at the top of the search results for any given search term. A lengthier search snippet from 160 characters earlier to around 320 characters now can enable a more detailed content of the webpage in Meta tags. With more words possible now, a longer promotional summary can be added and optimized better for search engines. For the users, it can be beneficial as he can choose the most relevant information in search results and then click on the website. For the website owner, this will mean more genuine users and less accidental users. The website owner can provide a more detailed explanation of his website content. Meta tag descriptions are going to be more critical than ever for search ranking, so they need to be assessed for their relevancy. Meta descriptions need to be more engaging and interesting than before. Putting useful information in snippet will tempt the user to the actual website. Information given should be ...